Storyboard Blog

First Scene: 

This scene is the scene that introduces the main and only two characters of this commercial. The angry demon jumps out from around the corner to meet the nerd. The nerd is walking in the other direction to meet the demon in front of building 9 while holding a lunch tray. The camera movement will be a tracking shot following the nerd then the camera will pan quickly to where the demon springs out to try and scare the nerd. The nerd will be unaffected by the demon’s initial scare. 


Second Scene: 

This next scene shows the aggression of the demon that will soon be tempered by the consumption of the Snickers bar in future scenes. The demon rapidly approaches the nerd and yanks the lunch tray out of their hands. The demon throws the lunch tray like a frisbee while laughing maniacally. The nerd is not fazed by this action. The shot of the demon throwing the tray will be a wide shot.  


Third Scene: 

This scene is included since it introduces the solution to the problem of the demon being aggressive. The commercial will cut to a medium shot of the nerd. The nerd will be unfazed because they know how to fix this situation. The nerd responds to the action by saying, “I know what you need.” The nerd will reach into their pocket to get the candy bar out. 


Fourth Scene: 

This is the main scene for the advertisement. This shows the full logo as a close up of the Snickers bar. The camera will be in a fixed position while the nerd holds the candy bar out to the demon, with the logo in full view of the camera. The demon will then take the candy bar out of frame. 


Fifth Scene:  

In this scene the demon is shown unwrapping and eating the Snickers bar He starts to transform into his better self after eating the candy. This is set up as a two shot from a medium distance. 


Sixth Scene: 

The final scene starts with a jump cut to the demon becoming the business demon by wearing a suit and tie. The demon then remarks, “thanks, gotta catch my flight.” The nerd responds with, “you’re not you when you’re hungry.” The commercial cuts to the Snickers logo on a black screen before 





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